Social Media 301 - Engaging as an Enterprise

Recognized brands utilize social media internally and externally. This conference provides fresh ideas for game-changing, bottom-line results.

Designed for the business who understands the foundations of social media and that engaging is vital to a company’s brand and that customers are talking about their brands everyday online. You already have a Facebook fan page, Twitter account or blog and you want to know more.

Attendees will hear from and meet with social meida practitioners working inside major brands in defining, unifying, implementing and monitoring their social media presence to achieve bottom-line results.

Keynote Speakers Include:

• Cory Edwards – Director, Social Media & Corporate Reputation, Dell Corporation
• Elizabeth Houston – Global Events Social Media Manager, Comsys for Cisco
  
• Bernard Choi – Marketing & Communications, Boeing Corporation
• Kelly Feller – Social Media Strategist, Intel Corporation
• Dan Anderson – Emerging Media Manager, T-Mobile USA
• Sara Lingafelter – Social Media Specialist, REI
• Eric Weaver – Vice President, Digital Strategy, Ant’s Eye View
• Brian Solis – Author, Speaker & Marketing Executive, Altimeter Group

Key topics will be:

Building Your Brand Socially

Conversations about your brand and your products and those of your competitors are happening online right now. Learn how can you listen, engage and build your brand socially.

Social Media Externally & Internally

Your brand has many audiences - clients, partners, new customers, but social media affects internal employees too. Hear the latest on internal shifts, collaboration in the workplace and how these game-changing concepts are utilized by some of the largest brands in the world.

Measuring, Monitoring & Authenticity

In 2011 Social Media Analytics are here and you need to know what, where and how to measure them. It's critical to act on this data while being authentic to yourself and your brand.

How Social Media Changes The Game

Major brands make large investment of resources into social media and marketing digitally because they are finding real business results. The speakers will share their insights from their experiences within the enterprise while engaging with B2B and B2C environments. Don't miss out on this conference!

Join us June 3, 2011 at the Microsoft Conference Center in Redmond, WA.

Pre-registration is required to attend. Payments at the door cannot be accepted.

More information at http://socialmedia301.com/.